Couverture Chocolate

  1. What is Couverture Chocolate, and how is it different from Compound Chocolate?

    A. Couverture chocolate is a very high-quality chocolate that contains a higher percentage of cocoa butter (32–39%). 

    Couverture Chocolate Couverture chocolate is the real chocolate, is made up of cocoa butter and chocolate liquor. This translates into a higher quality of chocolate that requires tempering when melting it down. Tempering is the process of slowly melting, then cooling the chocolate so it keeps a shiny texture. 

    Compound Chocolate Unlike couverture chocolate, compound chocolate  (we call them as fake chocolate) uses cocoa powder, instead of chocolate liquor and oil, instead of cocoa butter. This means compound chocolate can be melted down without tempering and will still set up just fine. 

    couverture chocolates are free of harmful Trans fats, making them healthy and superior tasting. Compound chocolate may be cheaper, but it's filled with hydrogenated fats instead of pure cocoa butter. This compromises the health benefits of cocoa and increases cholesterol levels.1 kg of Coverture can cost you anywhere between Rs 1200 to 2000, while compound Chocolate cost only Rs100 to 200.

  2. What is Organic and why we use Organic Ingredients in our Bake?
Organic is a way, a habit and a practice all rolled into one. It refers to a way of growing and processing food. It is also about the reliance on an ecological system that sustains itself on rich soil and proven traditional practices to grow crop and food that resists pests and diseases. Organic also means, the farmers don't use toxic, persistent pesticides, fertilizers which are known to contaminate soil, air, water and the food. In fact, organic farmers and farming involve practices of rotating crops, deploying beneficial insects, using locally honed methods, adding composted manure and plant wastes to the soil.

Organic farmers are environmentally friendly. They choose solutions to the pests and disease problems that affect their crops in a way that does not damage and destroy the planet. Their wisdom is proven so are their practices.


Seemingly simple, it rests on a sound understanding of the basics of biology and nature. Organic farmers alternate the crops grown in each field, rather than growing the same crop year after year (mono-cropping). They know that different plants contribute varying nutrients to the soil. By rotating crops, they ensure the soil is naturally replenished. This time-honoured practice can eliminate the need for insecticides in many crops since the insect’s life cycle and habitat are interrupted and destroyed.


Organic farmers and entities like us are reiterating the importance of cover crops. These are specific which can protect the soil, add nutrients, prevent weed growth, aerate the soil with deep root systems, and fertilize the soil by building organic matter when ploughing under. Cover crops conserve and trap the moisture, they are a rich ground for microflora and fauna. Earthworms and other beneficial soil organisms when they thrive in the soil, arrest the growth and prevent problematic bacteria, fungi, nematodes, diseases and insects from proliferating.


Organic farmers utilize natural predators to control pests that destroy their crops, which eliminates the need for chemical insecticides that remains in the soil for years.


If you have ever been to a farm, or a village you would see for yourself how the smart farmer knows the use of compost and natural wastes. The continuous cycling of naturally occurring materials helps the soil retain moisture and nutrients.

Organic we believe is also a healthy choice for farmers. One step forward in nurturing goodness and helping the environment.

Organic also means no use of chemicals in processing or dangerous food preservation methods like irradiation. It works on the scientifically validated age-old natural processing and preservation principles.

Better quality food, better planet, also means a better future for all of our children and us. Right? Well, it is a complex process this organic farming and way but has several long-lasting benefits for all of us.

Key benefits

No pesticides or harmful chemicals

  • Better nutrition – rich in antioxidants
  • Better taste
  • Better ecology
  • Sustainable - a better planet for our children
  • Safe food
  • No water contamination
  • Farmers – better lives

10 reasons to go organic

  1. Protect children and your family members from cancer-causing pesticides
  2. Say goodbye to chemicals in your diet
  3. Get the taste of health and nutrition
  4. Reduce health risks with Organic purity
  5. Eat foods adhering to international standards
  6. Protect the earth as organic farming is the planet – friendly
  7. Prevent water contamination as there are no chemicals pollutants in organic farming
  8. Gain from the diversity of crops which is becoming a thing of the past
  9. Help small farmers and eliminate middlemen to create sustainable livelihoods
  10. Stay in harmony with nature 


Why do we use Organic All-purpose flour / Maida in all our baked products?